Restarting the channel
Matt had a passionate audience, but his channel had gone quiet. I used Shorts to reconnect with viewers, then built a regular schedule of long-form videos.
Matt Scharff · Case study
Restarting Matt Scharff’s channel.
I helped Matt get back to regular uploads. We worked on the video ideas and packaging, and I handled filming, editing, and publishing.
01 / STRATEGY & RESULTS
A plan to restart the channel.
Concepts, titles & thumbnails
I wanted the videos to show more of Matt’s personality. I worked on formats that encouraged conversation and planned titles and thumbnails that made the idea clear.
Publishing & performance
I managed the upload schedule, created the Shorts, and handled titles, thumbnails, publishing, and performance review.
02 / MAKING THE VIDEOS
Filming and editing the videos.
Solo filming
I brought my cameras and audio kit and filmed solo, whether we were on the course, at home, or in a mall. I had to get the action and the conversations without a second shooter.
Complete editing
I edited the entire video, including the intro, golf, and conversations, keeping it well-paced and easy to follow. I also handled color grading, camera matching, dialogue cleanup, music, and the final audio mix.
Graphics & tracers
I designed and animated custom graphics that slid in and out for each shot, tracked scores, and added tracers throughout the videos.
Publishing & channel management
I managed the publishing schedule, uploaded videos and Shorts, and ran thumbnail A/B tests. I also monitored analytics and responded to comments.
03 / WATCH THE WORK
Selected videos.
I filmed this match solo and did the full edit: intro, graphics, tracers, color grading, and sound.
Selected videos