YouTube strategy & channel management
I’ve been responsible for ideas, titles, thumbnails, filming, editing, and publishing. I know what goes into each step because I’ve done it, often for the same channel.
I like working with people who have a clear vision and need someone to help make it happen. I can work with your team or handle the production myself.
See the channel work ↓Channel experience
Katelyn James
I proposed YouTube as a way to reach new people and support her photography education business. Then I helped launch the channel and managed ideas, filming, editing, thumbnails, and publishing as it grew over the following years.
Read the full case study ↗
Matt Scharff
I helped relaunch Matt’s channel with a plan for videos, titles, and thumbnails, then handled filming, editing, and weekly publishing. The channel reached two million views across long-form videos and Shorts in our first month of regular uploads.
Read the full case study ↗
Goulet Pen Company
I worked with Brian and the team on recurring YouTube production, helping publish two videos a week for about five years. I also helped develop and launch the Pencast, a show whose episodes drew hundreds of comments from an engaged niche audience.
Read the full case study ↗Before we start making videos, I want to know who they’re for and what those people care about. I also want to know what the creator or business needs from the channel.
When I can, I work out the title, thumbnail, and opening before we film. If we can’t explain why someone would click, we probably need to spend more time on the idea.
I think through what we need to film, explain, or show on screen. Having a plan helps, especially when the day takes a turn we didn’t expect.
I manage releases, test packaging, and follow clicks, retention, and viewer feedback. What we learn should help us make better decisions on the next video.
Titles & thumbnails
A selection of my thumbnail designs across golf, photography, products, and education.
