Senior YouTube producer.
Hands-on filmmaker.

I work backward from the click. On YouTube, packaging isn’t an afterthought. It’s the entire game. If people don’t click, they won’t watch. That’s why every project I produce starts with the title, the thumbnail, and the opening hook before a camera ever turns on. We map out the visual promise first, then build the video to deliver on it. It’s the only reliable way to find success on the platform.

I build production systems that fit the format. Whether it’s directing a fast-moving, multi-camera shoot on a golf course with a 10-person crew, or setting up a clean, self-operable remote studio for a host, my goal is always the same: make the technical side invisible so the talent can just focus on performing. I am highly resourceful on set and love the challenge of turning a small, unconditioned room into a premium visual space on a tight deadline.

Post-production is a battle against the viewer's attention span. A great video isn't just about clean cuts; it’s about rhythm, momentum, and protecting that retention graph. I specialize in crafting cinematic openings that instantly pay off the promise of the thumbnail, and then using intentional "pattern interrupts" to keep long-form viewers locked in for 30+ minutes. I take pride in keeping a meticulously organized timeline because a clean edit is a fast edit.

A video doesn't stop when it's uploaded. The first 24 hours of a launch are a live data laboratory. I don't just export a file and walk away—I continuously monitor YouTube Studio metrics, study where viewers are dropping off in the retention charts, and read the comment sentiment loop. If a video is underperforming, I pivot. If a thumbnail isn't hitting our target CTR, we change it. True success comes from treating every upload as a lesson for the next one.